Oakley | http://oakley.com
Oakley, one of the worlds pre-eminent eyewear brands, is the innovative brainchild of Jim Jannard. Begun in his garage for $300, Jannards first creation was a set of BMX grips that got stickier the more the rider perspired. The grips were made of the first generation of "unobtanium" and signaled the thirty year rise of Jannards company and its spirit of "invention wrapped in art."
Because of passionate anglers among the athletes and designers at Oakley, being able to better see through the greater half of our water covered world was a natural direction for Oakley. It is with this eye toward innovation and technological prowess that in the last five years Oakley quietly began to reinvent polarized fishing eyewear. Now offering incredible combinations of polarized eyewear, frames and tints, Straight Jackets and VR28 lenses are becoming almost as common at boat ramps as River Dories and fish stories. Try a pair on at one of the better fly and fishing shops near you and not only will you enjoy a greater level of comfort, but as never before, you will see what is really happening down there.
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